How Research Will Help Solve Problems

product-reviewsMy main this week task was to conduct research. There were a few different ways we decided to gather information including product reviews, user interviews, empathy maps, and competitor analysis. Each one of these demonstrated flaws within the app which has been able to help me understand problems and possible solutions for the redesign. To start off, the app I choose to redesign is Cookbook. Cookbook describes itself as “app for the ultimate kitchen resource with 50,000+ free recipes”, the description also goes on to explain that a user is able to create their own cookbook and menu while saving a shopping list as you use the app. In addition, the first step I took towards understanding the product better was to look at the reviews. Shockingly, Cookbook was rated an overall 4.9 stars out of 5. I found this incredibly interesting because when using the app myself, I found the navigation confusing and the design as overwhelming. Overall, the reviews revealed that people mostly loved that app for its it interesting recipes, nutritional information, ability to search, and vegetarian and vegan recipes. I also found in the reviews most of the customers, even though they enjoyed the app, they wish it included additional features such as cross-platform, a communication section, notifications, etc.

Moreover, in order to find out where Cookbook sits in the market, I decided to look at its possible competitors to see what they were doing differently and why. In addition, according to an article called “How to Do A UX Competitor Analysis: A Step By Step Guide”, the author demonstrates the benefits of carrying out a UX Competitor Analysis. Most importantly, the analysis allows designers to find market gaps, then ultimately solve the problems by developing a product or service (Douglas, 2017).My overall, takeaway from the comparison to Cookbook to other apps is that it was inferior. Although Cookbook’s content is loved by its users, the UX and UI was not as successful at its competitors. To further demonstrate, two of its competitors, Tasty and Yummly, both had an incredibly easy, yet useful navigation. The apps also both had features that created a more customizable experience for the user.  For example, Yummly, had required to me to take a quiz prior to entering the actual app to see what types of food I liked, if I had any allergies or diets, etc. therefore, I was only shown food that I was able to eat and that I was more likely to eat based on the questions I answered. Tasty, although, not as personalized, asked if I was vegetarian or not. Overall, I thought the competitors’ apps were more user-friendly with a stronger UI.

competitors            Finally, I observed user-testing and then conducted user interviews to understand problems within the app. To start off, I found that the users really enjoyed the pictures and healthy recipes. However, they did not like the design because it felt overwhelming with all of the words. Another user felt the app was jumpy and glitchy. The navigation was slightly unclear to users but they were able to find their way around the app. Finally, the users also explained what they app did differently such as adding a tutorial, in the beginning, to show to use the app, breaking up the homepage into categories and using videos to show how to make the recipe.

Overall, I believe the research step was incredibly successful, I was able to understand problems within the app, what the user wanted and come up with some possible ideas for the redesign.persona

All Research  –> ColoneseDiBello_artifacts1

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